Friday 17th November 2017 - 17:08
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As the darker mornings and evenings roll in, kmfm have teamed up with Kent County Council Road Safety to help children in Kent 'Be Bright Be Seen'.

If you’re a motorist you’ll know how difficult it can sometimes be to see pedestrians and cyclists during the dark mornings and evenings, or when visibility is poor.

Your child will have been learning the road safety message ‘Be Bright, Be Seen’ at school, and it’s important that you as a parent or carer help your child to be easily seen near traffic. This is an issue for all children, especially as many school uniforms are dark. Most primary schools don’t have rules about outer garments, so selecting a bright coat can help, as can providing fluorescent and reflective armbands and school bags etc.

This is a particular issue with 11 year old children who are moving up to secondary school where longer journeys are often made on foot and uniforms are usually compulsory.

Kent County Council Road Safety have put together some tips to keep you visible this winter.

How can my child be seen more easily?

1. On dull days your child can wear bright or fluorescent colours

  • Special high-visibility tabards and other clothing can be bought from many retailers

  • Fluorescent armbands can also be worn overcoats and other clothing

  • Bags are also available in bright colours or with high-visibility strips

2. If walking or cycling at night reflective clothing is needed

  • Reflective clothing reflects light from car and bike headlamps

  • Reflective armbands and clothing can be bought for children

  • Remember that fluorescent colours do not show up in the dark

For older children who may consider fluorescent and reflective armbands and clothing ‘uncool,' stickers can be bought which can be put on bags or coats.

This message isn’t only for children: make sure you wear bright clothing too.

KM Media Group and kmfm are supporting the 'Be Bright Be Seen' campaign by distributing thousands of reflective discs (as pictured above) that easily clip onto bags, clothing, bikes and much more. 

If you're a teacher, parent or student; tell us which schools you would like us to send some of our 'Be Seen Be Bright' reflective discs to, and help us make this Winter in Kent a BRIGHT one!


Thank you to everyone who has requested our 'Be Bright Be Seen' reflective disks. We have now posted over 7500 out to schools, youth leaders and parents. These will be sent of a first come first served basis based on 35 maximum per entry. 


Thanks for making this a success, and remember; 'Be Bright Be Seen' this Winter in Kent. 

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