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Be Bright Be Seen with KCC and kmfm (2021)

With the dark mornings and evenings setting in, we want to help make sure your children are visible, especially walking to and from school.

Kent County Council is reminding all road users to be extra vigilant as the darker mornings and evenings make it more difficult for children and cyclists to be seen by drivers.

With the clocks turning back an hour (31st October) and more travelling to and from school during the darker hours, KCC Road Safety Team want to ensure children are more visible to drivers by wearing something reflective. 

We have a record-breaking 25,000 kmfm and KCC Road Safety Team 'Be Bright Be Seen' reflective keyrings for children to hang on to a bag, lunchbox or coat to help make them more visible. 

Don't forget to go online and order your Be Bright Be Seen keyring

The 'Be Bright Be Seen' reflective keyrings are for youngsters, to help to keep them more visible when walking along pavements and crossing roads, and they act as a reminder to stay seen this winter.

Last year we delivered 20,000 reflective keyrings to school, youth groups and community leaders. Some of the places we helped young people be more visible included:

Allington Primary School, East Stour Primary School, Balfour Junior Academy, Luton Primary, St Mary's Catholic Primary School, Harrietsham Primary School, Briary Primary, Hythebay Church of England School, Tiger Primary, Loose Primary School, Priory Infant School, Sunny Bank Primary School, Sutton-at-Hone Primary School, Paddock Wood Primary, Kings Hill Pre-School, Bobbing Village School and MANY MORE!


If you are a Kent school teacher, school chaperone, school transport assistant, sports coach or community leader, fill in the details below.

Following an amazing amount of requests for our reflective keyrings from years gone by, once entries close on 14th November, we will then randomly draw entries until all keyrings are allocated. Please read the terms and conditions for more.

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