Advertising during Coronavirus
How can kmfm help businesses get through the current crisis?
Businesses in Kent are currently trading and living in uncertain and unprecedented times as the spread of COVID-19 or Coronavirus continues. It is having a huge impact on the UK and local economy and probably your marketing budget.
It is true to say that although there is very little we can do about the economy, there are things we can do here at kmfm to help alleviate the pressure on your advertising budget, whilst also still delivering brand exposure for your business.
Did you know that during the Coronavirus pandemic, kmfm’s listening figures have seen record highs?
Our recent figures show that our listening is up by over 33% against the same period last month and a staggering 119% against the same period last year.*
People are now more available to listen and for longer. Audiences are tuning in at times they would've normally not been able to/been doing something else.
We are giving companionship during this time. Working at home and in isolation can be a pretty ‘low experience’ but recent research proves that radio makes people happier and listeners often describe having the radio on as ‘having a friend in the room’.
The other reason is unlike other forms of entertainment, radio can be enjoyed as the soundtrack to your life. On in the background when people are working, doing house chores, home schooling and making breakfast, lunch and dinner.
Plus with lots of conflicting ‘fake’ news out there, you can trust kmfm and the KM journalists to deliver local and national news you can trust; well we have been publishing news since 1717!
We understand though that during this time, your marketing budget is one of the first areas to be cut which is why we have created affordable options, creative solutions and ideas to help keep your business on the map.
Take a listen to how some of our customers have changed their messages and are advertising on kmfm.
In summary, times are tough but our audiences are likely to continue to be higher during the current crisis and we want to help your business by offering you the perfect opportunity to drive short term results that are cost effective.
We are here to support you now, so why not make contact below and we can start a non-pressured conversation.
*Figures based on online and app listening during the period of 1st – 23rd April 2020 / 1st – 23rd March 2020 / 1st – 23rd April 2019