Kent's Back Open For Business
kmfm's 'Back Open for Business' & you could win £10,000 worth of advertising!
With shops preparing to re-open their doors, car dealerships back in business and some limited leisure activities available to the public, a consumer spending bounce-back can be expected, according to new research published.
Now is the most important time to be advertising and telling Kent listeners that your business is ‘back’ and/or ‘open’. Our "Back and Open for Business" option is a great way of starting that process.
Running for 2 weeks from now to the end of August this limited package can reach audiences across the day with a repeating message.
- Your message will be pre-recorded by our professional voiceover artists
- Run for 14 days on 1 kmfm station
- 4 messages will play each day on your chosen kmfm station
- A total of 56 messages repeated in different hours across 2 weeks
- You'll also receive a post on kmfm social media during the 14 days with a call to action included.
The cost for all this is just £219+VAT per station.
You can also choose to have a directory listing on KentOnline's ‘Open for Business’ page for an additional cost of £49 for 4 weeks.
Our recent figures have seen record highs with our listening up by over 33% against the same period last month and a staggering 119% against the same period last year.**
Radio plays an important role in purchase decisions, particularly among the Newly Working From Home group. Radiocentre’s previous research, Staying Connected During the COVID-19 Crisis, showed that 38% of commercial radio listeners were tuning in for an extra hour and 45 minutes each day during lockdown, with the uplift driven largely by those newly WFH. In this new study, the newly WFH group were also found to be more receptive to, and influenced by, radio advertising.
While 34% of respondents agreed that they often search for more information on products because they heard them advertised on the radio, this figure rose to 44% for the newly WFH.
Similarly, the amount of respondents who said radio advertising gives them ideas on what to spend money on was 39% for those in the newly WFH group, compared to 29% in total; and the percentage of those agreeing that they had bought things in the past because they heard them advertised on the radio rose from 28% for the full group to 35% for the newly WFH.
* Ts & Cs apply click here for details
**Figures based on online and app listening during the period of 1st – 23rd April 2020 / 1st – 23rd March 2020 / 1st – 23rd April 2019